Social video now accounts for 4.9 hours per week of TV viewing, 20% of all video consumed on the television, surpassing time spent watching pay TV or broadcast video.
The company also appointed creator economy leader Kudzi Chikumbu as the company’s new VP of Creator Partnerships to bring more original stories from talented creators.
Leading film and television studio joined forces with Night Media to package and distribute content from YouTube digital native agents for broadcast and global streaming universe.