Co-produced with Lucky Red, the scripted series will begin filming in spring 2026 and is based on the memoir by Allegra Gucci, exploring the rise and collapse of Italy’s most iconic fashion dynasty.
The six-part series, co-financed by CANAL+ and produced by Urban Myth Films, marks a milestone for U&Dave as it expands into scripted drama, with worldwide distribution handled by Studiocanal.
Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.