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Streaming giants retreat from originals as viewers drive surge in licensed content 22 MAY 2025

Trends

Streaming giants retreat from originals as viewers drive surge in licensed content

Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.
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