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He will be responsible for collaborating with the Group’s production companies operating in 11 markets internationally on the growth of their businesses.

Formerly known as Newen Studios, this new identity harnesses the strength of the TF1 brand to enhance visibility across Europe and worldwide, focusing on its core expertise in production and distribution.

Timothy O. Johnson, who founded Johnson Production Group in 1992, will continue to lead the company.

Branco, previously country manager for WBD in France, Benelux, and Africa, will take on his new role at the TF1-owned company in April. 

The service, offering HBO programs and 12 channels, including Warner TV, Eurosport, Discovery Channel, Cartoon Network and CNN, and their associated on-demand services, can soon be accessed €9.99 a month.