Series Mania 2025: Studio TF1 unveiled its new brand

Formerly known as Newen Studios, this new identity harnesses the strength of the TF1 brand to enhance visibility across Europe and worldwide, focusing on its core expertise in production and distribution.

27 MAR 2025

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Studio TF1 (formerly Newen Studios) has unveiled its new brand  at Series Mania. The new strategic vision is based on two key values: strength and agility. This new identity leverages the strength of the TF1 brand to gain greater visibility in Europe
and around the world, through its core areas of expertise: production and distribution.

The company has ambitious plans to solidify its position in the international market. It aims to strengthen group synergies while maintaining its commitment to all partners and clients. The company is focused on expanding into intellectual property with strong international potential and growing its presence in cinema, both in production and distribution. Additionally, Studio TF1 supports producers and partners from the early stages of development through its distribution arm to better meet market demands. It also seeks to forge innovative partnerships, exemplified by the launch of the daily series Tout pour la lumière, a collaboration between Studio TF1, Netflix, and the TF1 Group.

Studio TF1 operates in 12 countries with 50 production labels, positioning it as a leader in France for daily series and internationally for TV movies. Its exceptional distribution catalog, with over 20,000 hours of content, is one of the largest in Europe.

Pierre Branco, CEO of Studio TF1, celebrated the potential of the brand: "This new brand reflects our ambitious development strategy both in France and internationally. The group brings together numerous creative talents capable of producing content across all genres, for all players in the audiovisual and film industries, with unique expertise and an ability to adapt," explained.