Latest news of platforms
9 OCT 2025
Markets
Nostalgia drives long-tail value as U.S. streaming viewers increase time spent on older content
Digital i finds that 37% of U.S. viewing time in H1 2025 was spent on shows over a decade old, with "Grey’s Anatomy" generating 3.5 billion hours and "Stranger Things" averaging 49.4 million hours per episode.
7 OCT 2025
Markets
Global audiences shift away from U.S. content on major streaming platforms
Between Q1 2020 and Q2 2025, the share of U.S.-made content viewed on Netflix, Disney+ and Prime Video in 19 countries outside the U.S. fell from 52% to 45%, according to new research from Digital i.
1 OCT 2025
Markets
USA: Content overlap surges as streamers prioritize scale over exclusivity
In July 2025, 39% of all titles—67,000 out of 172,000—were shared across two or more US VoD platforms, up from just 9% five years ago, according to Ampere Analysis.
17 SEP 2025
Markets
European Broadcasters face critical juncture as Streaming giants cement dominance
In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.
15 SEP 2025
Markets
USA: YouTube surpasses 45 Billion viewing hours in H1 2025 as TV usage overtakes mobile
TV screens now account for 36% of YouTube viewing in the U.S., edging ahead of web and mobile, while "Saturday Night Live" tops reach with 38.6M users and Shorts fuel growth among top channels.