Latest news of platforms
17 SEP 2025
Markets
European Broadcasters face critical juncture as Streaming giants cement dominance
In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.
15 SEP 2025
Markets
USA: YouTube surpasses 45 Billion viewing hours in H1 2025 as TV usage overtakes mobile
TV screens now account for 36% of YouTube viewing in the U.S., edging ahead of web and mobile, while "Saturday Night Live" tops reach with 38.6M users and Shorts fuel growth among top channels.
5 SEP 2025
Trends
Retention over Reach: Why genre alignment, not scale, is the key to streaming growth
Despite aggressive platform consolidations, subscriber churn remains high—data shows that aligning theatrical IP with targeted genre clusters and audience demos drives stronger retention than content volume alone.
4 SEP 2025
Markets
Germany: Streaming surpasses linear TV as Mobile viewing and free content redefine the market
87% of German adults now stream video content, overtaking linear TV at 86%, while mobile usage dominates, FAST channels gain traction, and paid subscriptions face mounting pressure from rising costs and demand for free alternatives.
27 AUG 2025
Markets
FAST channels increased by 14% since the first quarter of the year
Gracenote's latest Data Hub update shows nearly 1,850 active FAST channels worldwide, with news and horror driving expansion as the genre mix evolves.