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This collaboration will provide Telefilm with Parrot Analytics’ industry-leading TV and Movie demand data and insights, empowering Telefilm to make data-driven decisions across movie concept funding, marketing strategies, and post-release distribution.

Canadian TV series accounted for 5.2% of the demand share for all non-US content with global audiences, good for the sixth best performance out of more than 80 markets, according to research conducted by Parrot Analytics.

The company has further expanded its analytics suite Demand360 with the launch of Talent Demand, which offers daily updated audience demand analytics for thousands of talent across all professions.