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This is part of the company's strategy, along with the sale of other non-strategic real estate assets. The analysis comes after the company reported a $13 million loss for the second quarter.

This year’s Natpe’s virtual session, “The Power Of Local Television,” brought in executives from NBCUniversal, CBS, Scripps, and Sinclair Broadcast Group, among others, to discuss the continued need for local TV, the rise of multicasting, and strategies recently used by media giants to overcome the hardships produced by the pandemic.

Roku users can watch Gusto TV’s VOD content and linear feed for free via the new app now available in the Roku platform’s channel store.