Gusto TV has launched its new dedicated app, in collaboration with The E.W Scripps Company, on the Roku platform in the United States. Roku users can now watch Gusto TV’s VOD content and linear feed for free via the new app now available in the Roku platform’s channel store.
In addition to launching the app with Scripps’ proprietary CTV app technology, Gusto and Scripps are collaborating on monetization opportunities, working together to bring scale to buyers through Scripps’ portfolio of local TV stations and national networks that reach millions of U.S. households.
"We are delighted to bring Gusto TV, one of the most culturally diverse channels in the world, to the Roku platform and look forward to inspiring, comforting and entertaining audiences with our culinary programming,” says Chris Knight, CEO and President of Gusto Worldwide Media.
Roku is America’s No. 1 TV streaming platform with over 55 million active accounts as of the end of Q2 2021. The Roku platform will connect Gusto TV’s new app to a massive and highly engaged consumer audience.
Gusto TV’s linear and VOD content is available on connected TV platforms such as the Roku platform, Vizio, Samsung TV+ and Rakuten TV and is on several streaming services including Sling TV, 7+, Xumo, Pluto TV, and rlaxx TV.