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The start of 2025 marks another strong period for afternoon game shows on ITV1 and ITVX, with programs such as "The Chase," "Deal or No Deal," "Lingo," and "Tipping Point" continuing to dominate the daytime TV landscape.
The company announced the launch of the reality format “Side Hustlers,” alongside a raft of new formats presented to global clients at the ITV Studios Format Festival, part of the fourth annual London TV Screenings.
The title, locally produced by South Shore in Wales and distributed globally by ITV Studios, will debut next spring on Channel 4 following a successful first series.