southeast-asia - Latest news

As growth in its key delivery markets has slowed down and stabilized, Prime Video has shifted its focus to investing in additional developing markets with the potential to grow, such as Southeast Asia, according to Ampere Analysis.

Prime Video is planning to launch new streaming products in Indonesia, Thailand, and the Philippines, as it aims to conquer the Southeast region, where the platform has struggled to take off.

In the Asia-Pacific region, viewing of horror TV and film on Netflix grew by 20% from 2020 to 2021. Over the same period, viewing hours of horror content in Southeast Asia increased by over 40%. 

The Trade Desk found that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per month.

People in Southeast Asia are spending more time online. As a result, digital ad spending in the region will grow by 11.3% to $4.10 billion in 2022, following a phenomenal 17.8% growth rate in 2021, eMarketer revealed.