The Southeast Asia region added only 7.000 new net SVOD subscriptions in the first half of 2023, a marked slowdown from more than 7.0 million net new additions in the second half of 2022, according to Media Partners Asia’s latest report.
As growth in its key delivery markets has slowed down and stabilized, Prime Video has shifted its focus to investing in additional developing markets with the potential to grow, such as Southeast Asia, according to Ampere Analysis.
Prime Video is planning to launch new streaming products in Indonesia, Thailand, and the Philippines, as it aims to conquer the Southeast region, where the platform has struggled to take off.
In the Asia-Pacific region, viewing of horror TV and film on Netflix grew by 20% from 2020 to 2021. Over the same period, viewing hours of horror content in Southeast Asia increased by over 40%.
The Trade Desk found that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per month.