Latest news of steve-nason
3 JUN 2021
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PARTNERSHIP BETWEEN AMAZON AND THE NFL TO BOOST VIEWER COUNT
The content rights deal, worth $1 billion per year, is expected to significantly boost the service’s reach, advertising profit, and data accumulation. Currently, 77.3 million US households subscribed to the streamer.
30 APR 2020
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76% OF U.S BROADBAND HOUSEHOLDS ARE SUBSCRIBED TO OTT SERVICES
Parking Associates has been tracking changes in streaming video viewership during the COVID-19 outbreak using the OTT Video Market Tracker and quarterly consumer surveys, which have revealed a 12% increase in the adoption of online pay-TV services and a shift in preferred genres and shows among consumers.
13 MAR 2020
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OTT SERVICE CHURN REACHED 35% IN 2019
The churn rate among all OTT services during last year was 35%, up from 25% in 2018 and a trend that operators will want to curb, according to a new study from Parks Associates.
28 JAN 2020
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TV SETS STILL DOMINATE VIDEO ENTERTAINMENT
New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week.
28 JAN 2020
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LOS TV SETS TODAVÍA DOMINAN EL ENTRETENIMIENTO EN EL HOGAR
Los sets de televisión todavía dominan el entretenimiento hogareño, representando más de la mitad de todos los videos consumidos por los hogares con banda ancha de los Estados Unidos cada semana, según Parks Associates.