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Raia will oversee global consumer products, brand partnerships, retail development, and product innovation across BBC Studios’ portfolio, including “Bluey,” “Doctor Who,” and “BBC Earth.”

With nearly 56 billion minutes watched on Disney+, three New York Times bestselling books, a feature film coming in 2027, and a host of new and renewed licensing deals, the beloved Australian series is becoming a global entertainment phenomenon.

Nicki Sheard, overseeing the shift to global, named CEO, Brands & Licensing, BBC Studios.

BBC Studios Kids & Family added 15 new licensees’ partners in the United States and Canada, and 15 across Latin America, for its hit animated series “Bluey.”

The products will begin rolling out new products across the U.S. and Canada this fall and in 2023.