6 JUN 2023

BBC Studios Kids & Family adds 30 new partners for “Bluey”

BBC Studios Kids & Family added 15 new licensees’ partners in the United States and Canada, and 15 across Latin America, for its hit animated series “Bluey.”


BBC Studios Kids & Family, distributor and licensor for the hit animated series “Bluey,” is again adding to its roster of licensing partners creating product based on the Emmy-winning series. Further building on its list of licensing partners are 15 new licensees in the United States and Canada, and 15 across Latin America. The products, set to debut later this year and 2024, further help kids fully immerse themselves in “Bluey’s” fun-filled world in new and exciting ways.

“Bluey” won the 2023 Kidscreen Award for Best Animated Series (Preschool) and there is more new episodes on the way, while “Bluey’s” first live stage show, “Bluey’s Big Play,” is visiting fans across the United States and Canada. Heading into Licensing Expo, “Bluey” is nominated for two Licensing International Excellence Awards 2023.

“‘Bluey’ fans are asking for more show-themed product and we are excited to deliver spectacular collections from these category-leading companies. We are working with visionary licensees who are assembling thoughtful assortments that will provide families with more unique ways to engage with ‘Bluey,’”  said Suzy Raia, SVP Consumer Products and Business Development, North America and Latin America at BBC Studios.

New partners introducing “Bluey” licensed products in the United States and Canada this year and next include: Basic Fun, Centura, Galerie, General Mills, Happy Threads, Hallmark, Hybrid Apparel, Jakks Pacific, Jazwares, KIDdesigns, Kidz Toyz, Little Sleepies, Surprise Drinks, The Northwest Group, and Trove Brands. Meanwhile, new “Bluey” product introductions rolling out across Latin America this year include: Bestway, Carnival Design, Carvajal Educación, Cotillion Otero, Editoria On-Line, Editorial Vertice, Elka, Emporio Interior, Festcolor, Flying Wheel, Spinmaster, Tapimovil, Wabro, and Xeryus.

“‘Bluey’ is a fan favorite everywhere she goes. This is a very exciting time in ‘Bluey’s’ history and we are pleased to be working with such a large and growing number of best-in-class companies to deliver imaginative series-inspired products to children throughout Latin America,”  commented Murilo Hinojosa, Director of Licensing, Latin America at BBC Studios.

“Bluey” follows the adventures of a lovable and inexhaustible Blue Heeler puppy who lives with her Dad, Mum and little sister, Bingo. It showcases the joyful simplicity that can be found in families, by bringing to life how children learn and grow through play.

The brand is distributed internationally by BBC Studios Kids & Family outside Australia. BBC Studios has a global broadcast deal with Disney for “Bluey” in all territories outside Australia, New Zealand and China, with all three seasons available on Disney+, Disney Channel and Disney Junior, and more episodes from season three to come in 2023.