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Rory Gooderick, Senior Analyst, Ampere Analysis, explained why News Corp is considering the sale of its Australian pay TV subsidiary. Potential buyers include Optus, Nine Entertainment, Telstra, and Comcast.

Pay-TV service revenue in the country is set to decline over the forecast period in line with the continued losses in Cable-TV and DTH subscriptions because of the cord-cutting trend in the country and the growing popularity of OTT video alternatives such as Netflix and Stan.