In events scheduled across the globe, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown into the setting of a brand new Smurfs adventure.
The companies have inked a deal to produce multiple feature films based on the iconic animated Peyo's brand, starting with the musical movie debut in 2024.
HarperCollins will create books tailored to the Smurfs audience for the US, Canada, and Philippines, featuring content based on the new animated series, as well as original stories and art in formats.
The classic kids brand has a new series that promise to entertain kids and parents equally. Nele De Wilde, Head of Sales at The Smurfs explains the differences with the classic cartoon.