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Thierry Lachkar, CEO of ITV Studios France, and Céline Roux, COO of ITV Studios France, are taking on additional roles as President and COO of Tetra Media Studio, respectively.

After it been acquired for the UK and US, the brand-new adventure reality format was greenlighted by French broadcaster M6.

Lachkar takes up the helm at the label with a focus on building and growing the company, which works with the biggest French TV broadcasters and platforms and is responsible for some of the best-loved programmes on French television.

The independent French production house will have exclusive rights to produce and license all Be-Entertainment formats, both scripted and non-scripted, in the country.