Latest news of tokyo-olympic-games

NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock streaming service appears to have paid off for both the company and its advertisers, according to Hub Entertainment Research.

The network will air a series of show tailored to specific summer sports such as softball and gymnastics, while other programming will provide viewers with the most important, around-the-clock headlines related to the global event.

According Omdia analysis, the impact of the pandemic on the global consumption of digital services will be significant but not uniformly negative on all segments.