Latest news of vincent-letang
29 SEP 2021
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Advertising spending grew by 32% in the first half of 2021
Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.
16 JUN 2020
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GLOBAL ADVERTISING TO CONTRACT 7.2% IN 2020
The pandemic will continue to negatively affect the advertising and media industries through the end of 2020, although the ad market is expected to recover in 2021, according to Magna.
16 JUN 2020
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LA INVERSIÓN PUBLICITARIA GLOBAL SE CONTRAERÁ UN 7,2% ESTE AÑO
La pandemia continuará afectando negativamente a las industrias de publicidad y medios hasta fines de 2020, aunque se espera que el mercado publicitario se recupere en 2021, según predicciones de Magna.
27 MAR 2020
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MAGNA FORECASTS A 12% DECLINE IN TV AD SALES FOR 2020
A Magna forecast predicts that Media suppliers’ total linear ad sales will decline by nearly 12% in 2020. Although Magna predicts the total ad spending in the US to drop by 2.8% at $217 billion, the Tokyo Summer Olympics is expected to help industry-wide ad spending to increase by 4%