Under the new name and brand identity, early Peyo characters, including “The Smurfs” and other IPs, will be revived using modern animation with new stories inspired by the original “Johan & Peewit” and “Benny Breakiron” comic books.
HarperCollins will create books tailored to the Smurfs audience for the US, Canada, and Philippines, featuring content based on the new animated series, as well as original stories and art in formats.
The company closed deal with IMPS and LAFIG Belgium for the VOD rights of the classic cartoon series, which will be available in English, Turkish, Dutch and Polish.