"The Smurfs"
The Smurfs (IMPS-Lafig Belgium) and HarperCollins Publishers announce new Publishing Program for The Smurfs fans in the US, Canada, and Philippines. HarperCollins will create books tailored to the Smurfs audience, featuring content based on the new animated series, as well as original stories and art in formats that are ideal for fans old and new.
Véronique Culliford, president of IMPS/Lafig and the daughter of Pierre Culliford, the creator of the Smurfs:“We are so excited about this new partnership with such a prestigious and powerful publisher as HarperCollins. My father was a storyteller, and books are at the heart of the Smurf’s DNA. With HarperCollins we have found the perfect publishing partner to continue my father’s work, telling great stories and smurfing our beautiful blue planet.”
Rich Thomas, VP/Director of Publishing at HarperCollins Children’s: “We couldn’t be more smurfed about partnering with Peyo Productions to bring our little blue friends to a new generation of readers. Smurfs is a true publishing brand, and we are so honored to have the opportunity to carry on Peyo’s tradition of thrilling and heart-warming stories.”
40 SUCCESSFUL YEARS
The little blue characters created by Peyo in 1958 have been entertaining kids and families for generations. Last year, the Smurfs celebrated the 40th anniversary of the classic animated series that aired on NBC in the 1980s with the release of anall-new3D CGI animated TV series. The new series launched on Nickelodeon on 10 September and is now screening globally.
The new adventures of the Smurfs are built on pure Smurf DNA and take the charm and wacky comedy of the original to even greater heights, fitting in perfectly with today’s faster-paced world. It is an explosive package full of adventure and humour for the whole family to enjoy.
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