CluedUpp Games to develop new "The Smurfs" experience in 2023

In events scheduled across the globe, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown into the setting of a brand new Smurfs adventure.

25 APR 2022

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IMPS and CluedUpp Games have announced a brand-new licensing agreement to promote Smurf-tastic experience in 2023. “We’re absolutely thrilled to be developing a new range of events alongside such an iconic brand as 'The Smurfs,'" Tref Griffiths, founder and CEO of CluedUpp Games, said."This partnership presents a wonderful opportunity for families to explore their city and discover The Smurfs in a completely new and exciting way.”

Events are scheduled to take place in more than 800 cities and over 20 countries worldwide. Tickets will go on sale to the public from October 2022. “We’re so excited about this new collaboration with CluedUpp Games," Véronique Culliford, President of IMPS and daughter of Peyo, the creator of the Smurfs said. "Getting together and having fun, this is what every Smurf likes to do. We can’t wait to see blue waves of Smurfs fans from all around the world exploring their city and thwarting Gargamel’s plans."

In events scheduled across the globe, players will immerse themselves in a unique experience which combines augmented reality with the physical world to turn their hometown into the setting of a brand new Smurfs adventure. Exploring city streets, solving wacky challenges, and meeting their favorite Smurfs characters along the way, players will attempt to save the day from the evil wizard Gargamel.

We’re absolutely thrilled to be developing a new range of events alongside such an iconic brand as 'The Smurfs.' This partnership presents a wonderful opportunity for families to explore their city and discover The Smurfs in a completely new and exciting way.” Tref Griffiths Founder and CEO of CluedUpp Games