The Smurfs renews its collaboration with Emporio Armani for spring and summer 2024 collection

The Smurfs and Emporio Armani team up once more to create a selection of cheerful, colourful garments and accessories for little ones, made from materials chosen for a lower environmental impact. A collaboration that confirms the brand’s commitment to sensitive environmental issues.

The spring/summer collection for boys and girls includes sweatshirts to pair with trousers or shorts, dresses with elasticated waists in soft jersey, white t-shirts and matching cotton baseball hats, all customised with specially created graphics showing the Smurfs on holiday by the seaside.

The selection is completed by eyewear made from materials with sustainable characteristics (nylon fibre and rubber, both partially bio-based), available in light blue and pink, with a themed print on the temples. The specially designed packaging is also in line with the Armani Group’s sustainability strategy and the ASV protocol that defines sustainability requirements for materials and processes.

The clothing collection and eyewear, on sale in custom boxes, will be available in stores starting from March.