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MIPCOM 2024: ITV Studios to launch a new label, Zoo 55 21 OCT 2024

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MIPCOM 2024: ITV Studios to launch a new label, Zoo 55

During the first day of the market, the company announced it will launch digital label Zoo 55 in early 2025, while it also sold dating format “My Mum, Your Dad” in Brazil and renewed its output deal with The Seven Network until 2029.