6 OCT 2020


The increased time spent at home during the pandemic has led to a boom in demand for video streaming in the country.




On September 27th, the Digital Auditel (the ‘Total Audience’, which measures consumption through connected devices) set a new record, with 3.18 million hours of use. Research carried out by Samsung among Smart TV owners shows that streaming time has increased from 41 percent to 47 percent, and is close to overtaking linear TV.

Sensemakers’s study on the streaming services of leading Italian broadcasters revealed a 101 percent growth in June (compared to the same month in 2019) and of 110 percent in July. In August, Mediaset led in content viewed, with an average of 20-25 million hours per month, followed by Sky Italia with an average of 15 million hours, edging out RAI with 13 million, down from a peak of 30 million hours in April.

However, Sky Italia is the leader in legitimate streams, slightly below 400 million, down from a peak of 700 million in March 2020, based on Auditel data. Two new original TV series, "Diavoli", and "Petra", achieved 63 percent and 61 percent of total ratings, respectively. For its part, Discovery Italia set a new record in September 2020 for its OTT service Dplay with over 2.6 million users connected (+18 percent compared to last year) and 1.6 million hours viewed (+13 percent).