Since the beginning of Olympic Games Tokyo 2020 until Monday, July 26, more than half of all Canadians have watched television coverage on CBC/Radio-Canada, with 20.3 million viewers tuning in on either an English or French TV network to date and more watching CBC than any other network in Canada.
Additionally, CBC is marking record digital audiences for Tokyo 2020 with 8.4 million video views on CBC digital platforms so far, an increase of 65 percent compared to the same period during Pyeongchang 2018, which had a similar time difference of 11 to 16 hours for viewers in time zones across Canada.
CBC TOKYO 2020 AUDIENCE HIGHLIGHTS
Since the start of the Games, more Canadians have watched CBC than any other television network in Canada during both daytime and primetime programming, with audiences increasing despite the summer weekend and pandemic restrictions easing.
The Opening Ceremony on Friday, July 23 reached 6.5 million Canadians and was the most-watched primetime program in Canada among viewers 2+ and 25-54 with peak viewership of 1.361 million at 8:53 p.m and an average audience of over 1 million for the entire broadcast.
CBC’s primetime television programming from 6:30 p.m. to 2:00 a.m garnered an average audience of 1.112 million on Saturday, July 24, increasing by 19 percent on Sunday, July 25 to 1.325 million. Daytime also attracted strong viewership, with an average audience 10 times higher than weekends during the regular season.
CBC will continue to offer extensive live and encore coverage of Tokyo 2020 through to August 8, including the Closing Ceremony.
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