Filipino media giant GMA Network has crossed the 30-million subscriber mark on popular video sharing platform YouTube. The Network’s official YouTube channel (GMANetwork) currently has 28,611,312,103 lifetime views as of January 2023, according to YouTube Analytics. Driving growth to the channel are Kapuso shows,"Maria Clara at Ibarra", "Abot-kamay na Pangarap", "Unica Hija, Luv Is", and "Magpakailanman."
Powered by GMA New Media, the Network’s YouTube channel boosted its growth in subscribers and views by continuously innovating and entering into partnerships, including working hand in hand with YouTube via the YouTube Partnership Program in 2016. That year, GMA Network earned its Silver Play Button for reaching 100,000 subscribers. In less than a year, it crossed the 1M subs mark and took home its Gold Play Button. In 2019, GMA received the Diamond Play Button after reaching 10 million subscribers. It next hit the 20M mark in 2020.
Kapuso Stream and Stream Together, (limited video-on-demand projects,) were also launched on the channel. Kapuso Stream is the first continuous live streaming service of GMA Network on YouTube and was launched in 2022, hosting daily live streaming of GMA Afternoon Prime and GMA Telebabad programs.
GMA also holds the distinction of being the first in the Philippines and the second television network in Southeast Asia to have three Diamond Creator Awards.