GMA Network was recognized in Cannes for its anti-scam campaign

The Bank of the Philippine Islands and GMA Network made history as the sole Philippine awardee in this year’s Cannes Corporate Media & TV Awards for its anti-scam campaign produced by GMA New Media. The “Maging Listo, Huwag Magpaloko” ("Be Vigilant, Don´t Be Deceived") anti-scam advocacy was recognized as a Finalist in the category A3–Informational Films and Explanatory Videos of the 14th edition of the awards for 2023 recently held in Cannes, France.

“We are delighted that our anti-scam campaign has been recognized as world-class. BPI is committed to raising more awareness about the importance of cybersecurity, and this recognition will only inspire us to strengthen our efforts to communicate key messages that help build a better Philippines,” said Cathy Santamaria, BPI Chief Customer and Marketing Officer.

“It is a great honor to be among the best creative works across the globe,” said Angela Javier Cruz, GMA Network’s Vice President and Head for Corporate Affairs and Communications. “This recognition mirrors BPI’s extensive research, GMA NMI’s creative storytelling, and the craft of our incredible Sparkle artists. We are committed to equipping Filipinos with trusted information through exceptional narratives—and this is only the beginning of more advocacy work from our corner of the world.”

The anti-scam advocacy aims to instill public vigilance of online scams and social engineering schemes, as well as to influence the behavior of banking clients so that they will refuse to share their One-Time Pins (OTPs), passwords, and three digits at the back of their card.

Kaspersky Security Network’s 2022 Report shows that the Philippines ranked second globally among countries most attacked by web threats from January to December 2022. According to the report, the most preferred attack methods include social engineering schemes. Kasperky’s report also shows that the Philippines is among the top five countries with the most phishing attacks (52,914 incidents) in Southeast Asia in 2022.

“Data security is a major concern, particularly in our industry where the success of our business depends on the protection of our digital information. With the increasing frequency of hacking and online scams in recent times, NMI is pleased to contribute to public awareness regarding how to safeguard themselves, with the help of BPI's dedication to cybersecurity and GMA's extensive reach,” added Dennis Augusto L. Caharian, GMA New Media, Inc. President and Chief Operating Officer.