ITV'S "PRETTY SMALL" HAD A STRONG OPENING IN THE NETHERLANDS

ITV Studios’ newest competition format "Pretty Small" had a huge opening night on SBS6 in the Netherlands. The inventive miniature building competition succeeded to draw the attention of the Dutch audience right away, as the launch episode kicked off to 1,053,000 and a 22.9% market share in the key demo (25-59), which was 112% above SBS’s slot average.  

"Pretty Small" is created by ITV Studios Netherlands and distributed internationally by ITV Studios. The show was also the winner in its time slot yesterday evening. Promising results for a completely new format.

"Pretty Small" is a huge competition for tiny creations!  The country’s best miniature model-makers compete against each other to create miniature model masterpieces. From little landmarks to a pet art-gallery and fully-functioning model villages, their creativity and craft will be tested to the max.