14 MAY 2021

KESHET INTERNATIONAL SECURES “THE WOMEN’S BALCONY”

The film garnered accumulated an average viewing share of 26.9% with a 17% TVR rating (+8% on slot) across its eight-week debut on Keshet 12, with its ratings falling second after "Line In The Sand," which garnered 27.2% and 18.8% TVR upon launching.

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Keshet International has acquired Pie Films’ “The Women’s Balcony” (Ismach Hatani).“We were thrilled when Keshet gave us the opportunity to take the story of the film forward in this series,” Pie Films’ Osnat Handelsman Keren and Talia Kleinhendler said. “The secret to its success are the characters Shlomit has so lovingly crafted – they are so nuanced, authentic and undeniable. They become part of an incredible puzzle that comes together to make this fantastically powerful ensemble that really connects with people.”

“The Women’s Balcony” is the second original drama to premiere on Keshet 12 in 2021 following "Line In The Sand,"  which garnered an average share and rating of 27.2% and 18.8% TVR upon launching. Starring Tsahi Levi alongside the original cast - including Orna Banai, Einat Saruf, Itzik Cohen and Herzl Tobey, “The Women’s Balcony” accumulated an average viewing share of 26.9% with a 17% TVR rating (+8% on slot) across its eight-week debut on Keshet 12, making it Israel’s second most-watched drama since 2015 (after Line in the Sand).

The series is written by Shlomit Nehama and produced by Pie Films’ award-winning producers Osnat Handelsman Keren and Talia Kleinhendler. “Following its box office success here and abroad, and having seen the way audiences fell in love with the women portrayed so warmly and authentically by Pie Films, ordering a series to explore what’s next for this wonderfully tight-knit community made complete sense,” Karni Ziv, Head of Drama and Comedy at Keshet Broadcasting said. 

The film is set in Jerusalem’s Bukharim Quarter, where five women at the community’s heart each find themselvesbattling health, financial and political hardships that will mold them for the next chapter in their life. “We love this series because it shows another side of Israeli culture – a typically moderate religious close-knit community in Jerusalem – and captivates viewers with the compassion, respect and love its characters display for each other throughout,” Keren Shahar, COO and President of Keshet International said. “Watching this series leaves you with a warm, fuzzy feel-good feeling - it’s could almost be an Israeli My Big Fat Greek Wedding, which in my opinion makes it the perfect TV drama for now!”

We were thrilled when Keshet gave us the opportunity to take the story of the film forward in this series. The secret to its success are the characters Shlomit has so lovingly crafted – they are so nuanced, authentic and undeniable. They become part of an incredible puzzle that comes together to make this fantastically powerful ensemble that really connects with people.” Osnat Handelsman Keren and Talia Kleinhendler Producer, Pie Films