“La Casa de los Famosos Mexico” breaks audience records for TelevisaUnivision

The reality show “La Casa de los Famosos Mexico,” produced by EndemolShine Boomdog for TelevisaUnivision, concluded its first season having reached more than 530 million people across Mexico at the conclusion of 61 broadcasts on Las Estrellas and Canal 5, from its premiere on June 4 through the grand finale on August 13, 2023. This season was won by Wendy Guevara, who is the first transgender person to win a Mexican reality TV competition.

During the ten weeks it aired, subscribers of ViX, the Spanish-language streaming service from TelevisaUnivision, spent more than 50 million hours following the 24/7 reality show broadcast, making it the most-watched content on the platform. Additionally, in the total of pre-galas, galas, and post-galas, the audience registered 133 million digital votes in favor of their favorite celebrities.

The Mexican adaptation of the popular reality show was a multi-platform phenomenon: not only did it become the most-watched program on Mexican television and a favorite on ViX, but it also sparked sustained conversations across all social media platforms, capturing the attention of audiences of different generational groups. Throughout the season, content generated on social media around “La Casa de los Famosos Mexico” garnered 5 billion video views and reached digital users over 11 billion times.

“‘La Casa de los Famosos Mexico’” has caused quite a stir in the industry. Its popularity reflects the success of the immersive format and the celebrities who have embraced this experience. The synergy with TelevisaUnivision was unique and strategic in achieving these unprecedented results across each broadcast platform. To date, this format has been adapted in 67 productions airing in 72 territories, with this version being one of the most successful worldwide, so we are very grateful for the trust and support that TelevisaUnivision gave us,"  said Javier Pérez Teuffer, Senior Vice President of Operations and Business Affairs at EndemolShine Boomdog.

Jaime Aguilar, Director General of Programming and Acquisitions at TelevisaUnivision, added: "We are excited about the great success achieved by ‘La Casa de los Famosos Mexico’ and proud of our collaboration with EndemolShine Boomdog on this reality show that has managed to entertain and engage audiences in a unique way. We could not have had a better partner for this multi-platform project, and we are proud to have captivated the audience on every screen from start to finish.”