NBC reported a large increase in viewership figures for its annual Macy’s Thanksgiving Day Parade. The popular event garnered an additional million viewers from the previous year, bringing its total viewers to 21.7 million.
Starting from 9 a.m. to noon, the parade received a 5.5 rating among adults 18-49, according to Nielsen fast nationals. When adding an encore telecast, the network drew 25.4 million viewers and a 6.4 demo rating.
That was slightly down from last year’s all-inclusive figure. Last year's figure, which fell below the 20 million mark, the lowest figure recorded since 1996. Serving as a reliable source for ratings for NBC, it topped 25 million viewers on 2013, the largest sum of this grouping.
The 2021 National Dog Show followed Santa Claus’ parade arrival, and fetched 11.2 million total viewers to go along with its 2.8 demo rating from noon to 2 p.m. That was down some from last year. which came out to 11.3 million viewers and a 3.4 demo rating. Viewership info for NBC’s primetime NFL game between the Buffalo Bills and New Orleans Saints will be out later on Friday.