Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into premier sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver highly visual and hyper-personalized sports experiences that facilitate easy access across different platforms and content types.
“Automakers have a big opportunity to build user affinity by turning their infotainment offerings into centralized hubs for sports content,” said Trent Wheeler, Head of Innovation at Gracenote. “Based on deep expertise helping platforms and services connect consumers to the sports they want, Gracenote is uniquely positioned to bring personalized sports experiences to the connected car space.”
Today, sports programming is highly fragmented based on rights ownership dispersed across broadcast, satellite and streaming. This makes it difficult for entertainment platforms to deliver seamless sports experiences to consumers, both at home and on the go. Gracenote is extending its deep expertise helping global video platforms aggregate sports content to connected car manufacturers, enabling them to provide all new cross-media sports experiences to drivers and passengers.
With data covering 70 of the world’s most popular sports, Gracenote makes it easy for automakers to create highly customized experiences down to the league, team and participant level. Gold-standard Gracenote IDs help cross-link content across different platforms and content types including radio and podcasts as well as video.
Nexus Auto enables OEMs to offer consumers a seamless sports experience by integrating key features directly into the vehicle. Drivers and passengers can easily locate pre-game, live, and post-game broadcasts for their favorite teams, whether through terrestrial or streaming radio and video services, no matter their location. Real-time scores, results, and standings are displayed on-screen to keep users updated throughout the game. Additionally, Nexus Auto provides instant access to popular sports podcasts, allowing fans to explore in-depth commentary on their favorite leagues, teams, and players—all from the dashboard.