15 SEP 2022

Paramount Global announces ad sales leadership transition

Paramount Global named Jo Ann Ross Chairman of Paramount Advertising, while John Halley, who previously served as EVP & COO of Advertising, will succeed Ross as President of Paramount Advertising.

15 SEP 2022

Jo Ann Ross and John Halley

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Paramount Global announced that Jo Ann Ross is being named Chairman of Paramount Advertising, following 30 years at the company. John Halley, who previously served as Executive Vice President & Chief Operating Officer of Advertising, will succeed Ross as President of Paramount Advertising, overseeing the company's domestic multiplatform sales efforts across its leading portfolio of broadcast, cable, digital, and streaming assets. He will report to Bob Bakish, President and Chief Executive Officer of Paramount, effective immediately, and Ross will continue to provide her expertise and experience in a strategic advisory role to ensure a smooth transition.

"Jo Ann is a true trailblazer in our industry and a dominant force behind the success of CBS, ViacomCBS, and now Paramount Global. As the world of entertainment has evolved, Jo Ann has been on the forefront of advertising innovations that have been instrumental to establishing Paramount as a trusted partner and must-buy for advertisers everywhere. Her talent and passion for this business is only matched by her exceptional ability to lead through change, building talented teams and enduring client relationships throughout her illustrious career. She has made an indelible mark on Paramount during her record tenure, and we are grateful for her continued contributions,"  Bakish said.

"John is a proven leader and visionary who has driven innovations in Paramount's advertising business that have set the pace for the entire industry for years. His deep understanding of both the linear and digital businesses, and the underlying forces driving their change, has guided key advancements in our advertising products and empowered us to deliver better outcomes for our clients. Given the rapid pace of evolution in advertising, John is ideally suited to lead Paramount's sales organization forward,"  Bakish added.

Ross joined CBS in 1992 as Vice President of Olympic Sales and rose to become the first woman to serve as sales chief of a broadcast network and the longest tenured sales head in broadcast television. She shepherded transformative advertising practices for the industry that instituted the company's first-mover advantage and sustained market-leading position, from creating new ways to sell network programing and genre-defining franchises to successfully adapting to the advent of digital video and streaming platforms.

Halley joined Viacom in 2007 and has led commercial and business operations in various roles for Viacom, ViacomCBS and now Paramount's advertising efforts over the last 15 years. He has worked closely with Ross to unify the sales team post-merger and drive a go-to-market strategy that has been integral to the company's extraordinary digital advertising growth. Halley's continual focus on innovation and ad effectiveness over the years has led to multiple product introductions, including the development of Vantage, the industry's leading audience targeting platform; the launch of EyeQ, Paramount's scaled, multi-billion dollar connected TV ad product; and the creation of OpenAP, the advanced activation platform for the convergent video marketplace that enables scale and transactional simplicity for new currencies.