Pay TV lost 1.15 million subscribers in Italy during 2018, according to the consulting firm Enders Analys, who also predicted that between 2009 and 2019 the income of pay-TV on the peninsula fell by 8%, while the cost of Series A rights grew 78%.
The next auction of the 2021-2024 Series A rights is approaching and according to British analysts, it is simply impossible to think about asking for more money from television. But worse, for Enders, Mediapro's hypothesis is "a bluff because heavily indebted clubs can't stand the inevitable initial losses of a League channel."
According to Enders, the peak revenue from the sale of television rights was achieved with the Champions League auction in 2017. In Italy, in particular, they stress that the increase is related to Sky and Dazn's commitment to pay "bonuses" up to 150 million euros. "
On the other hand, 80 percent of DAZN customers already subscribed to Sky Italia and a war on the front of television rights seems unlikely.
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