TELEMUNDO ACQUIRES EXCLUSIVE RIGHTS TO CHIVAS HOME GAMES IN THE U.S.

Telemundo Deportes announced its decision to secure exclusive rights to the home games of Liga MX giants CD Guadalajara (Chivas) in the U.S region. “We are thrilled to become the new home of Chivas de Guadalajara in the US,” said Telemundo Deportes President Ray Warren. “As one of Mexico’s most historic, popular, and successful teams, the acquisition of these rights aligns perfectly with NBCUniversal and Telemundo Deportes’ approach to partner with owners of the biggest and best properties in sports."

The multi-year deal will kick off with the 2020 Liga MX Apertura tournament, scheduled to begin later this month. It includes rights to all Chivas home games in Spanish and English across all Telemundo platforms.

The network will also carry rights to its women’s team Chivas Femenil and youth team Cantera Rojiblanca. The exact duration and terms of the agreement were not disclosed.

To supplement the matchday coverage, Telemundo Deportes and Chivas will create additional multimedia content, programming, and promotional opportunities to enhance the team’s brand experience across NBC properties, including new streaming service Peacock, which has already made live sports an important differentiator from rival over-the-top platforms such as Hulu, Netflix, and Disney+. “We look forward to working with the entire Chivas de Guadalajara organization to take its brand to unprecedented heights and scale while growing its passionate fan base across the US and other countries,” Warren said.