"Song vs Dance"
The groundbreaking new talent competition show "Song vs Dance" which premiered on Friday 28th March 2025, at night on TV Asahi’s, Channel 5 has taken Japan by storm, garnering excellent ratings and tremendous social media engagement. The co-production between TV Asahi and Smart Dog Media has gained a 3.5% rating and a 15.9% share, regarding Video Research data, securing the second most watched program during its time slot amongst the six terrestrial channels in Japan. The show also delivered the highest share among artist performance music shows aired in 2025 underscoring its dominance in the genre. "Song vs Dance" also claimed the No. 1 spot for key demographics including teens, young men and men and women aged 50+ showcasing its broad appeal to multiple age groups.
SOCIAL MEDIA FANS
In addition to these impressive ratings, "Song vs Dance" sparked exceptional reactions during its broadcast on social media. Clips from the show went viral on TikTok amassing over 136 million impressions, gaining 10,000+ followers and garnering a massive 7.2+ million views on a single video. The show also ranked 5th in Yahoo’s SNS trends and 3rd in the Android search apps, underscoring its wide-reaching and diverse audience.
TV Asahi spokesperson said: "We are delighted to announce a historic milestone in the realm of TV Asahi variety shows. In this unprecedented move, we have embarked on a cross-border project that brought together both US and Japan teams to collaboratively create an entirely new and innovative format. This bold initiative has successfully redefined entertainment and we are honored to have achieved this groundbreaking accomplishment."
Bringing together two of the biggest forms of artistic performance – singing and dancing – creating a new benchmark in competition television, "Song vs Dance" is executive produced by Craig Plestis and Clara Plestis of Smart Dog Media, alongside TV Asahi’s Takaaki Kitano, and marks the first TV Asahi co-production with U.S.-based production company, Smart Dog Media.