Netflix announced that Reed Hastings has become Executive Chairman, and Greg Peters has stepped up from COO to become Ted Sarandos’ co-CEO and a member of the Netflix board.
Microsoft has been selected as Netflix’s technology and sales partner to help power its first ad-supported subscription offering. All ads served on Netflix will be exclusively available through the Microsoft platform.
Netflix has communicated to its employees that a lower-priced streaming option that includes commercials will be launched at the end of this year, much earlier than expected.
Netflix announced the opening of a new Italian office in Rome, situated in the heart of the city. Moreover, the streamer unveiled a new slate of Italian productions across scripted, unscripted and film.
La plataforma de streaming, que perdió suscriptores por primera vez en más de una década, admitió que la inclusión de anuncios sería una posibilidad para su negocio.