La herramienta proporciona diferentes formas para que los publishers usen datos para impulsar sus anuncios, especialmente después que Chrome anunciara que deja de brindar soporte a los cookies de terceros.
Disney+ Basic launches with a roster of blue chip brand advertisers from all major agency holding companies, including Dentsu, Havas, Horizon, IPG, Omnicom Group, Publicis, RPA, Stagwell, and WPP,
Según la compañía ya tendrían más de cien anunciantes para este lanzamiento. Entre las marcas destacan Google, Verizon, Walmart, Procter & Gamble y Nintendo.
The Walt Disney Company announced that advertisers committed to buy US$9 billion in commercials across its various channels and streaming platforms for the 2022-2023 season.
Welcoming new sponsors such as Crypto.com and Pfizer, as well as returning sponsors, the 94th edition of the event will be held on Sunday at the Dolby Theatre at Ovation Hollywood. It will air on ABC and across 200 territories worldwide.