Últimas noticias sobre the-gauge

July exhibited a rare upswing in United Staes\ 21 AGO 2024

Markets

July exhibited a rare upswing in United Staes' TV viewing

According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.
Estados Unidos: Julio tuvo un raro repunte en la audiencia televisiva 21 AGO 2024

Tendencias

Estados Unidos: Julio tuvo un raro repunte en la audiencia televisiva

Según The Gauge de Nielsen, los Juegos Olímpicos impulsaron el aumento de la TV abierta y el streaming, con Peacock subiendo un 33%. El streaming alcanza el 41,4% de la televisión, la mayor cuota para cualquier formato de visualización en la historia.
Is the arrival of FAST a comeback of linear TV? 8 SEP 2023

Data

Is the arrival of FAST a comeback of linear TV?

In addition to presenting audiences with a familiar, cable-like experience, FAST channels are built to be adjusted quickly and accommodate shifting audience demand, Nielsen said in its latest report.
An active news cycle provided a back-to-back TV share increase for US cable in April 19 MAY 2023

Data

An active news cycle provided a back-to-back TV share increase for US cable in April

Total TV usage in the United States trended down another 1.9% in April. Yet despite this drop, an active news cycle contributed to a second month of share gains for cable, according to Nielsen.
TV viewing surged in November, powered by sports and streaming content 16 DIC 2022

Data

TV viewing surged in November, powered by sports and streaming content

Time spent watching television in the United States climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, trailing behind January, Nielsen revealed in its latest report from The Gauge.