ABC Commercial expands The Wiggles' Asian reach in a new deal with Malaysia’s RTM

ABC Commercial has sold "Ready, Steady, Wiggle!" to Malaysia’s national broadcaster, Radio Televisyen Malaysia (RTM), acquiring Series 4-7 of the hit children’s program. The sale to RTM will offer audiences in the region the opportunity to build a strong cultural connection to "The Wiggles" – with the group’s diverse lineup (including John Pearce, the Purple Wiggle, who is Asian heritage) enhancing relatability for young audiences.

ABC Commercial believes this is the perfect moment to introduce the new lineup to Asia. “There is a growing demand for premium children’s content, with broadcasters increasingly seeking engaging, trusted brands that provide safe, high-quality entertainment for families” said Alex Zhou, ABC Commercial’s Content Sales Manager for Asia & MENA, “The Wiggles globally recognised and trusted brand has entertained pre-schoolers for over three decades with its fun, educational approach. Their catchy songs, interactive storytelling, and positive messaging make learning enjoyable while helping children develop key skills in language, movement, and social interaction. The post-pandemic content boom has further amplified the demand for safe and educational entertainment, making this an ideal time to introduce The Wiggles to Malaysian families.”

The program will be available in the English language on RTM’s free-to-air channel and the launch will be scheduled for later in 2025.

Luke O’Neill, CEO of The Wiggles, said: “This partnership is a significant milestone in The Wiggles’ international growth strategy. We’re incredibly excited to work with RTM and ABC Commercial to bring our world-class preschool content to new audiences in Asia. With a strong, diverse cast and a universal message of positivity and early learning, 'The Wiggles' are uniquely positioned to connect with children and families across the region.”

Anthony Field, Founding member and Blue Wiggle comments, “We’re thrilled to be sharing The Wiggles’ content with even more families in Asia. Our songs are all about joy, learning, and inclusiveness, and it’s wonderful to know that children from so many different cultures will now have the chance to sing, dance, and learn with us. This is a proud moment in our journey.”

With successful launches in South Korea, Taiwan and now Malaysia, ABC Commercial is excited to continue growing The Wiggles’ footprint in Asia and looks forward to announcing more partnerships in the near future.

The Wiggles’ expansion into Asia follows their immense success in Australia, North America, and the UK, reinforcing both ABC Commercial’s extensive distribution network and the global appeal of The Wiggles’ engaging, music-driven television entertainment.