A+E NETWORKS LAUNCHES ITS 2020/2021 SLATE, WITH 1,000+ HOURS OF NEW PROGRAMMING

The company partnered with CSR and clients to amplify important organizations’ messaging during the Covid-19 pandemic. Over 50 new movies are scheduled for this year and 2021, along with 1,000 hours of new programming. Additional talent and projects will be announced later this week for A&E, History, and Lifetime.

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A+E Networks’ Group President, Paul Buccieri announced a wide range of premium content via the company’s virtual upfront presentation. Its upfront slate include more than 2200 hours of new series programming, more than 50 new movies in the works for 2020/2021, new high-profile projects that feature Bill Clinton, Leonardo Dicaprio, Jamie Lee Curtis. The purpose of the upfront presentation was to "tout stability and state-of-the-art audience solutions anchored in a portfolio of its purpose driven brands- History, A&E, and Lifetime." “With so many unknowns at this critical time, A+E Networks remains a stalwart in the industry, ready to meet advertisers’ current needs with a stable of balanced content across top, performing genres. We are well, positioned to meet the challenges of this dynamic marketplace head-on with new high profile projects featuring a list talent as well as an enormous cache of premium content available now,” says Buccieri.

A+E Networks has experienced a wave of growth. Among their key brands, A&E in fiscal 2020 ranks#3 in cable among A25, 54 C3 impressions, the network’s best competitive position. History has been among the top 10 entertainment cable network in primetime among A25, 54 C3 impressions ever since C3 ratings existed back in Fiscal 2008. And Lifetime has been the #1 women’s network in Buzz among W25, 54 for nine straight years, according to YouGov. Lifetime’s original movies reach more W25, 54 than original movies on any other cable network. The uncertainity advertisers feel amid the Covid-19 pandemic heightens their need to reach target audiences efficiently and effectively with custom brand messaging, and A+E Networks’ Precision and Performance units continue to innovate and boost gains for client campaigns with average increases in brand awareness  at more than 83%, consideration at more than 43%, and sales at 7%. “A+E Networks was the first in our industry to offer guarantees on business outcomes and we are proud of our commitment to audience targeting. We also provide unique solutions from turnkey opportunities to fully customized ideas for ads, all designed to amplify an advertiser’s message and grow their business,” said Peter Olsen, president, Ad Sales, A+E Networks.

Aligning programming and platforms per entertainment and purpose-driven initiatives, A+E Networks has leaned into its CSR and partnered with clients to tag and amplify important organizations’ messaging during the pandemic. “Bringing together our programming and purpose initiatives is fundamental to our mission and paramount to our success,” says Buccieri. “We are proud to expand these outreach efforts to offer advertisers truly unique partnership opportunities along with premium, quality stories our viewers crave while meeting our advertisers' needs.”

The company offers nearly 1000 hours of fresh programming, including a new season of “Curse of Oak Island” and “Married at First Sight,” and upcoming movies/mini-documentaries about Wendy Williams, Whitney, and Bobbi, and several others. The network also has a wide variety of new premium programming supported by 40,000 hours from core franchises, which include Pawn Stars, Forged in Fire, Lifetime, and Live PD, which allow the gaps of original content to be filled if a production delay occurs. The content also helps retain viewer continuity in a marketplace that’s rapidly evolving.

History also announced its programming slate, consisting of premium historical programming and a new documentary series with Clinton, as well as event miniseries, “Lincoln” and “Theodore Roosevelt,” with Pulitzer prize, winning presidential historian,  Doris Kearns Goodwin miniseries executive produced by Appian Wat’s Leonardo Dicaprio and Jennifer Davvison. The channel also teamed up with food author and TV personality Adam Richman on Season Two of Hit Nonfiction series, “The Food That Built America,” which shows how food titans who helped shape America. It also worked on new nonfiction series, “American Made,” which focuses on the ingenuity behind America’s greatest inventions. 

With so many unknowns at this critical time, A+E Networks remains a stalwart in the industry, ready to meet advertisers’ current needs with a stable of balanced content across top, performing genres. We are well, positioned to meet the challenges of this dynamic marketplace head-on with new high profile projects featuring a list talent as well as an enormous cache of premium content available now.” Paul Buccieri A+E Networks Group President