Banijay confirmed the promotion of Alexia Laroche-Joubert to Chief Executive Officer of Banijay France. Taking full oversight of the French portfolio, which comprises 15 labels spanning non-scripted and scripted, she will be tasked with evolving and diversifying the pipeline, attracting new talent, identifying new areas for growth, and driving collaboration with the wider group internationally to maximize on exploitation opportunities. The appointment takes effect from September 1, 2023.
Laroche-Joubert takes on the post after a significant tenure with Banijay, where, since 2016, she has served as Chief Executive Officer for Adventure Line Productions (ALP), and recently launched scripted label Screen Line Productions. Recognized as one of the 100 Women of Culture for 2022, she is credited for huge stints executive producing TF1’s “Koh Lanta” (Survivor), on-air for more than 20 years; France 2’s “Fort Boyard,” which has enjoyed a more than 30-year run to date; and for reshaping beauty contest event “Miss France,” leading it to the top three most watched non-scripted shows in France.
A creative visionary, Laroche-Joubert has had a multi-faceted career, both as a leading producer on titles like M6’s “Loft Story” (Big Brother), TF1’s “Star Academy” and “Secret Story,” and W9’s “Les Ch'tis” and “Les Marseillais,” and also on-screen in a multitude of roles such as a juror for “Popstars” in France. Prior to Banijay, she spent more than ten years in the Canal+ Group and also became Editor-in-Chief at TF1.
“Alexia has been a leading force for us in France for a number of years, and with entrepreneurialism and creative spirit at her core, she is the perfect profile to lead our French operations from here-on-in. Hugely respected, strategic and with a brilliant repertoire of credits, we have no doubt her experience and knowledge will be invaluable in driving the business to new heights, as we look to further diversify and enhance the offering,” said Marco Bassetti, CEO of Banijay.
“From start-ups, to well-established labels like ALP, I have led a career underpinned by entrepreneurialism, and at Banijay I have found a home where I can continue to indulge my creative passions. Stepping up to lead Banijay France was the logical next step, and I am proud to be taking on this challenge. We have an incredibly strong production offering and I look forward to collaborating with the Managing Directors and their teams to drive diversification, further format exploitation, cross-company collaboration and, importantly, attract new talent. I will forever be thankful for Stéphane and Marco’s support over the years and for now handing me the reins, and am hugely appreciative to François de Brugada, who leaves the business as the country’s number one producer,” Alexia Laroche-Joubert added.
From start-ups, to well-established labels like ALP, I have led a career underpinned by entrepreneurialism, and at Banijay I have found a home where I can continue to indulge my creative passions.” Alexia Laroche-Joubert Chief Executive Officer of Banijay France