Banijay France Partnered with Digital Player Le Média Positif

Banijay France, announced a partnership with rising digital news platform, Le Média Positif. Together, with the support of premium factual label, KM, they will combine their strengths to co-develop impactful new documentary formats and short-form content through socially-driven storytelling.

The agreement sees Banijay France and its entity, KM, lend their production expertise to Le Média Positif to amplify the stories of changemakers and local initiatives dedicated to driving social progress. With a thriving community of over 7 million followers in France, the platform is a go-to for those seeking optimistic journalism. Now, they will expand their reach and ambition to screen.

Alexia Laroche-Joubert, CEO of Banijay France, referred to the strategy: ‘By partnering with Le Média Positif, we are strengthening our commitment to capturing and elevating stories that inspire real change. I’m positive this unique collaboration will unite our strengths to bring progressive content to a wider audience," stated.

Meanwhile, Hugues de Rosny, founder of Le Média Positif put the focus on storytelling: "Le Média Positif has long been a destination for readers seeking authentic and optimistic reporting away from the environment of negativity and fake news many are embroiled in on social media. Storytelling can truly spark change but only when shared, and via this partnership, we hope to elevate and widen the reach of our stories," commented.

French factual label KM has a proven track record of producing bold, premium factual programming including "Anne Frank: The Story of a Young Girl" (France 2); "Karl Lagerfeld: Révélation" (Canal+); and the Netflix hit "Raël: The Alien Prophet", which reached the global top 10 for non-English series.