All3media closes new adaptations for "The Traitors" in Finland and Denmark

All3Media International has today announced Finland and Denmark are the two latest territories set to adapt IDTV’s smash hit format "The Traitors," as local German sources confirmed at the end of last week that All3Media’s Berlin-based Tower Productions will produce the series for RTL in Germany. “'The Traitors' has become an unstoppable global phenomenon, and we are delighted to welcome Finland and Denmark as the format’s latest ‘faithful’ territories," Nick Smith, EVP of Formats at All3Media International, said. "The Traitors is intelligent reality TV, providing a highly adaptable format of psychological gameplay that creates incredibly tense, must-watch moments for global audiences, making it as compelling as our most addictive dramas."

In Finland, Fremantle will produce the Finnish version, whilst, in Denmark, Blu will produce a Danish version for TV2. In addition to the Finnish and Danish versions, Berlin-based production company Tower Productions GmbH, part of the All3Media family, is producing the psychological reality show The Traitors for RTL and the German market. The Dutch original De Verraders, developed and produced by All3Media's IDTV, was awarded the "Golden Rose" (Rose d'Or) in the Reality and Factual Entertainment category in 2022.  "We are very excited to be working with Tower Productions to produce one of the hottest-selling TV shows in recent years for RTL and the German market," Smith said. "It will be one of the most spectacular TV highlights of this year when we will unite celebrities from the world of acting, music, and sports as well as journalism in an old castle in France for a psychological reality show," said Kirstin Benthaus-Gebauer, Managing Director of Tower Productions GmbH. 

Following its original launch in the Netherlands, commissions of the hit format have now been announced in fourteen territories, including France, New Zealand, Spain, Norway, Australia and Belgium. The series has generated fantastic results with recent successes in the UK, where the series streamed 28 million times on BBC iPlayer and in the US, where a second season has already been commissioned by Peacock. "2023 is set to be an even bigger year for 'The Traitors' with further commissions and re-commissions to be announced over the coming weeks. The only thing that can stop The Traitors from taking over the world are the faithful themselves," Smith said.

In "The Traitors," the contestants move into an atmospheric location with the goal of working as a team to complete a series of challenging missions to earn a cash prize. The catch, however, is that some of the contestants are traitors who will attempt to deceive and manipulate their way to the prize instead of sharing it amongst the group. Over the course of the show, the celebrities must do everything they can to identify the traitors in their midst before it is too late.“The Traitors is an excellent entertainment format about truth, lies, and about understanding human behavior. It takes the very best from crime mysteries like ´Agatha Christie` and games like `Among Us` and wraps it up in a very engaging and entertaining way," Georgette Schlick, CEO of Northern Europe at Fremantle, said. "We have been the proud producers of The Traitors in Norway, where it became an instant hit last year. I am confident that Katrine Herforth at our Danish label Blu and Jarkko Luoma at Fremantle Finland will do a great job with the format, which is a perfect match with the DNA of our local labels in the Nordics.”  

"The Traitors" Germany is produced by Tower Productions, an All3Media Company. Producer is Kirstin Benthaus-Gebauer, Creative Director Caroline Hunt in cooperation with Jasper Hoogendoorn, Creative Director at IDTV.  The Traitors was created by IDTV, an All3Media Company. The format was further developed with the RTL Creative Unit and originally produced by IDTV. "We are very proud of this successful format from All3Media, which was originally produced and developed by our IDTV brand for the Dutch market and is now to continue this success story with Tower Productions in Germany for RTL. I am convinced that this unique psychological and intelligent reality show will also captivate Germany," says Taco Rijssemus, CEO of All3Media Germany.