19 NOV 2020

ALL3MEDIA INTERNATIONAL ANNOUNCES PRE-SALES OF “IT’S A SIN”

The show will make its debut on Channel 4 in the UK and play exclusively on HBO Max in the United States. The five-part drama also heads to Europe, Asia, North America, Latin America and Australasia in early pre-sale deals.

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Independent distributor All3media International has announced pre-sales for the premium title “It's A Sin”, produced by RED Production Company (a Studiocanal company). The show will make its debut with commissioner Channel 4 in the UK and play exclusively with co-producer HBO Max in the United States. The five-part drama also heads to Europe, Asia, North America, Latin America and Australasia in early pre-sale deals.

The show is written and executive produced by Russell T Davies, with Nicola Shindler also executive producing. The 1980s set series is fronted by a cast of established and rising talent, and explores friendship and love during this decade's AIDS crisis.

All3media International presales see a continuing relationship with Warner Media for the series, with HBO Europe covering Scandinavia, Central and Eastern Europe, Portugal and Spain, and HBO Latin America, the broadcaster’s South American feed, taking the title to territories including Brazil, Uruguay and Venezuela. Amazon Prime Video has acquired the series for Canada.

Audiences in Australia will see the series arrive exclusively on streaming service Stan and a deal in New Zealand sees the show being acquired for TVNZ. RLJ Entertainment also has home entertainment rights for ANZ. In Asia, Korean streaming service Watcha has taken rights in the territory, marking its first deal between the platform and All3media International. 

In other European territories, leading French platform Canal Plus has taken TV rights in France, whilst NPO has pre-bought for the Netherlands, with RTBF taking rights for French Speaking Belgium. Moreover, Amedia will broadcast the series in Russia and CIS, while Dazzler Media has taken DVD rights in the UK and Ireland.

“We are delighted to be working with RED Production Company on this poignant drama along with Channel 4 and HBO Max. Russell T Davies is renowned for telling amazing stories and Nicola Shindler is known for producing high quality drama. Together they have created a compelling and influential series which tackles an important part of history, and we’re looking forward to bringing it to the international market,”  said Louise Pedersen, CEO of All3media International.

Meanwhile, Nicola Shindler, Executive Producer, said: “‘It’s A Sin’ is a very British story but the AIDS epidemic was global, and I think audiences will resonate with the poignant story of love, friendship and the highs and lows during this period of time, told through engaging and complex characters. Led by a charismatic young cast, with Russell’s trademark powerful storytelling that makes you laugh and cry in equal measure, I’m incredibly proud of ‘It’s A Sin’. And through working with All3media I’m really happy that our show has found a home in so many territories around the world”.