All3Media launches a new production label in Belgium

All3Media will launch a new production label in Belgium headed by David Ottenburgh, former Executive Creative Director of SBS. The executive will lead All3Media Belgium as Managing Director from September 1, reporting to Taco Rijssemus, the newly announced CEO of All3Media Deutschland.

The new label will focus on developing new formats as well as adapting programming from the All3Media International catalogue for the Belgian market. All3Media Belgium’s first production will be an adaptation of reality entertainment format “The Traitors” for local broadcaster VTM. The show was originally produced by All3Media-owned IDTV, and launched earlier this year on RTL4 in the Netherlands.

Ottenburgh joined SBS in 2019, where he was responsible for the broadcaster’s creative and studio divisions. Prior to that, he launched local production company Dedsit and created formats such as “Tegen De Sterren Op,” “Lang Leve,” “Rode Neuzen Dag,” and “Jonas & Van Geel”. He also adapted or co-produced international formats for the Belgium market including “Through The Keyhole” and “Family Feud,” before selling Dedsit in 2019.

“All3Media has a fantastic global distribution network and we have a unique chance to share the creativity that we have in Belgium with the rest of the world. I am looking forward to building the business and the opportunities that lie ahead,”  Ottenburgh commented.

Jane Turton, CEO of All3Media, added: “There is an exciting opportunity for All3Media in Belgium to expand our production footprint, leveraging our existing IP catalogue and creating new formats. David has an impressive track record of both developing and producing great shows and I am delighted that he will be leading our new production label in Belgium”.