All3media international has signed a new deal in Australia with reality SVOD, Hayu. The service now offers all eight series of USA Network’s "Chrisley Knows Best" in Australia. It has also acquired rights to the latest series of reality favorite - "The Only Way is Essex" (TOWIE). “We’re thrilled to provide our subscribers with more top-quality content through this licensing deal withall3media international,” said Hendrik McDermott, Managing Director of Hayu and SVP, Branded On-Demand, NBCUniversal International. “Over the course of four years in market, Hayu has enjoyed steady subscriber growth proving that Aussies crave reality TV. And, with our investment in more than 300 shows and 8,000 episodes, Hayu remains the premier destination for all the best reality TV, all in one place.”
The deal serves as the first international acquisition for the series, which has been accessible and widely accepted around the world since its release in 2014. It also assures that Hayu can safely secure "Chrisley Knows Best." The show is long-running, produced by Maverick Television and all3media America for the USA Network. Seven series have been acquired, equating to 212 episodes, as well as the recently announced eighth series.
"Chrisley Knows Best" follows the lives of American multi-millionaire entrepreneur Todd Chrisley, his wife Julie, and their five children. “With all episodes available, Chrisley Knows Best offers ideal content for on-demand viewing, giving fans the chance to fully experience Todd’s unique style of parenting as they immerse themselves in the lives of this colorful and entertaining family,” Dowding said.
Hayu Australia also licensed the latest series of Lime Pictures’ "The Only Way is Essex." Offering a unique take on life east of London, reality sensation “TOWIE” has become increasingly popular worldwide. “We’re very pleased to see the Chrisley clan find their perfect home in Australia as 'Chrisley Knows Best' arrives there on Hayu, as well as the ever-popular TOWIE, returning with all the latest goings-on from Essex,” Julie Dowding, SVP Australia, New Zealand at All3media International said.
Over the course of four years in market, Hayu has enjoyed steady subscriber growth proving that Aussies crave reality TV. And, with our investment in more than 300 shows and 8,000 episodes, Hayu remains the premier destination for all the best reality TV, all in one place.” Hendrik McDermott Managing Director of Hayu and SVP, Branded On-Demand, NBCUniversal International.
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