Annecy MIFA 2024: Winsing launched "Into the Mortal World"

Winsing Animation, Bilibili, and Alibaba Pictures unveil their collaboration on the neo-Chinese animated feature "Into the Mortal World," set to premiere across China cinemas on July 12th, 2024. Building upon the beloved story of the Cowherd and Weaver Girl, one of China's Four Great Folk Tales, the film ventures into a creative space largely untouched in previous narratives, offering a fresh perspective on this cherished Chinese folktale.

The film’s story finds its roots in a 2020 Guangzhou Academy of Fine Arts graduation project that garnered recognition and support. Winsing Animation's Young Animation Artist Support Program provided invaluable assistance, and Iron Fan Studio offered technical guidance. The short film achieved remarkable success on Bilibili, amassing millions views and sparking enthusiastic engagement. This remarkable reception solidified its potential, paving the way for its expansion into a full-length animated feature.

Directed by the visionary Zhong Ding, "Into the Mortal World" is a culmination of the collective efforts of over 50 top-tier production teams and more than 2,000 dedicated animation artists, meticulously crafted over five years.

"Into the Mortal World" brings the mythology of the 28 Mansion Spirits, a cornerstone of traditional Chinese culture, to the big screen for the first time. The film is also a visual feast that showcases the exquisite beauty of Eastern aesthetics. The mortal world, inspired by China's Song Dynasty, draws upon historical references like "Song Dynasty Daily Life" and "A Thousand Li of Rivers and Mountains" to capture the bustling vibrancy of human existence.

Amidst the Annecy International Animation Festival, Winsing Animation's VP Yan Bing unveiled "Into the Mortal World" latest trailer and announced its premiere date. The film is poised to captivate audiences worldwide with its captivating narrative, breathtaking visuals, and profound cultural significance and it is actively seeking collaborations with international theaters and media distributors.