ITV Studios announced the expansion of Armoza Formats with its new production company, Armoza Productions. The Israeli-based content creators and distributors will now serve as the production arm of ITV Studios within Israel, producing all ITV Studios content in the future. The production company is already attached to produce the new season of ITV Studios’s global hit format “Come Dine With Me” in Israel for public broadcaster Kan 11.
Lital Berenfeld Levi has also joined the team as Head of Production to spearhead this new line of business. The executive was previously with Endemol Shine Israel, where she served as the Head of Non-Scripted Productions. Between 2002-2017, she worked as the lead producer and executive producer on multiple programs across a wide variety of genres.
This new step follows Armoza Formats becoming part of ITV Studios under Managing Director of International Production, Lisa Perrin. The Israeli company will continue to work closely with Mike Beale, Managing Director of ITV Studios’ Global Creative Network.
“We are always looking for ways to move the company forward, and since becoming part of ITV Studios, this was the next natural step in our integration. With Lital, who brings her knowledge of production and of the Israeli industry, leading the team, we look forward to bringing ITV Studios’ wide variety of creative content to Israeli audiences starting with ‘Come Dine With Me’,” commented Avi Armoza, CEO of Armoza Formats.
Lisa Perrin, Managing Director of International Production at ITV Studios, added: "I know how creative the Israeli market is right now, and with Armoza Productions becoming our production arm in Israel, this gives the opportunity for us to develop, produce and travel more formats from Israel, but also to bring more of our catalogue to life for the Israeli viewers".
The news follows on from the announcement that “Come Dine With Me” has been commissioned by HBO Max in Mexico for the first time, as well as being recommissioned in a host of other territories including Germany, Greece, Croatia, Chile, Brazil, Latvia, Czech Republic, Ukraine, Turkey, Slovakia, and Sweden. A brand new spin-off, “Come Dine With Me: The Professionals,” has also been commissioned by Channel 4 in the UK.
“Come Dine With Me” offers the perfect recipe of hilarious drama, shocking guests and delicious entertainment. A group of strangers take turns to each host a dinner party, with the other guests rating the evening out of ten. Each contestant believes that they are the ultimate host but, at the end of the week, only one can be crowned the winner and walk away with the cash prize.