Atresmedia sold "Dressed in Blue" to Max in Latin America

Atresmedia and Warner Bros. Discovery have agreed to broadcast the second season of "Veneno" on Max in Latin America. After its success in Spain, "Dressed in Blue" will soon be available in more than 40 countries worldwide.

30 MAY 2024

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Atresplayer's original series "Dressed in Blue" continues its international journey. Thus, after the L.A. Screenings market, Atresmedia and Warner Bros. Discovery signed an agreement to broadcast the series in Latin America on Max. The second season of "Veneno" follows in the footsteps of its predecessor. "Veneno," the original Atresplayer series created by Javier Calvo and Javier Ambrossi, has conquered countries all over the world, achieving international critical acclaim and recognition, especially in the USA, where the series has been considered one of the best foreign series of recent years.

"Dressed in Blue" will also expand its presence in Europe in the coming months. Atresmedia has also just signed a new agreement with Belgian Public Television channel RTBF (Télévision Belge) to broadcast the series in the country. The series is still available in Portugal, Denmark, Norway, Estonia, Latvia, Lithuania, Sweden, Finland, and Canada, where it was released on the Crave platform at the same time as on Atresplayer Spain. "Dressed in Blue" has already been sold in more than 40 countries, confirming the international success of the series.

"Dressed in Blue" is an Atresplayer original series produced by Atresmedia Televisión in collaboration with Suma Content. Montse García, Valeria Vegas, and Andrea H. Catalá are the executive producers of the series; Javier Calvo and Javier Ambrossi are the producers of the fiction. Valeria Vegas, Javier Holgado, Susana López Rubio, Javier Ferreiro, Mikel Rueda, and Claudia Costafreda lead the script team. For this new season, the show features members of the artistic team from "Veneno." Lola Rodríguez will be back in the role of Valeria. In addition, Paca La Piraña, Goya Toledo (Lola), Juani Ruiz, Alex Saint (Sacha), Ángeles Ortega (Manola), and Desirée Vogue (Bienvenida) reprise their characters.

"Dressed in Blue" started two years after Cristina Rodríguez's death as a continuation of the phenomenon "Veneno," another original series by Atresplayer. In this second season, Valeria returns to Valencia and finds the VHS of the documentary 'Vestida de azul', a film that narrates the experiences of six trans people in Spain in the early 1980s. These experiences inspire Valeria's new book, which once again tells the story of women who do not deserve to be forgotten. The show maintains the same narrative structure as "Veneno," straddling the present and the past, intertwining the lives of its protagonists. It deals with the reality of trans people in the 80s, a very hostile time for the collective, through the six protagonists of the documentary "Vestida de Azul." They will be played by Rossa Ceballos (adult Loren), Bimba Farelo (young Loren), Chloe Santiago (Tamara), Geena Román (Eva) and Alma Gormedino (Josette), Penélope Guerrero (Nacha) and Keyla Òdena (Renee). The series also features Marisa Paredes, Susana Abaitua, Elena Irureta, Luis Callejo, Estrella Extravaganza, Mercedes Sampietro, Anabel Alonso, Pedro Casablanc, Llum Barrera, Guiomar Puerta, Claudia Traisac, Nerea Rodríguez, Clara Sans and Juriji Der Klee.

The show's original soundtrack, edited by Atresmúsica, was created by Álex de Lucas, musician and actor, and Raúl Santos, composer. The two work together again after working together on Veneno, and the result is 21 tracks that masterfully capture the spirit and flavor of the society in which the series is set. Atresmedia series and formats, distributed by Atresmedia TV International Sales, continue to captivate a global audience, consolidating the Group as a major factory of content made in Spain. Thanks to a careful and planned strategy, which for years has understood that a series' success and its exploitation possibilities go beyond the classic exhibition windows, Atresmedia has managed to turn practically each of its fiction and entertainment productions into brands.

Atresmedia's latest international launches include projects such as "Red Flags," "Zorras" (Tramps), "Déjate Ver" (Show Yourself), "Camilo Superstar," "Cristo y Rey" (Untameable), and "Vestidas de Azul" (Dressed in Blue - 'Veneno' S2).